Back to Resources Coming Soon 60 min 
upcoming
Deep Dive: Building Your First Marketing Agent
Featured Speakers
Dr. Maya Chen
Head of AI, VERSATIL
AI researcher with 10+ years building enterprise NLP systems. Specializes in sovereign AI architectures and private knowledge graph deployments.
Alex Rivera
Solutions Architect, VERSATIL
Former marketing ops lead turned AI engineer. Specializes in agent-driven content workflows.
What you'll learn
1
Agent Architecture Fundamentals
Understand how marketing agents differ from traditional automation, event-driven loops, memory, and goal-oriented planning.
2
Building Your First Agent Pipeline
Step-by-step walkthrough: connecting data sources, defining agent tasks, and deploying to production.
3
Measuring Agent ROI
Frameworks for tracking content velocity, quality scores, and cost savings from agent-driven workflows.
4
Scaling Beyond One Agent
Patterns for multi-agent orchestration, how to coordinate research, writing, and distribution agents.